How Our Marketing Strategy for a Remodeling Company Drove 500+ Rankings and 64% More Leads
A remodeling company that’s been doing great work for years shouldn’t be invisible online. But that’s exactly where this client was when they reached out. Strong word-of-mouth, loyal clients, and a website that generated almost nothing. What followed was years of steady growth that doubled their revenue, expanded their services, and forced a rebrand to keep up.
Company
Overview
This client is a design-build remodeling firm serving homeowners across the Oklahoma City metro area. Founded in 2012, they offer a full range of services, including kitchens, bathrooms, whole-home remodels, and specialty attic conversions. They originally operated from a suburban location in Edmond before moving into a more central OKC office as demand grew. We began working together in late 2020, when they reached out with a clear problem: strong reputation and word-of-mouth offline, but a website and local presence that weren’t generating the calls or leads to match.
The Challenge
By the time they came to us in late 2020, the company had been in business for years but had almost no meaningful search visibility. Homeowners in their area searching for remodeling services simply weren’t finding them. The website was outdated, thin on content, and not structured around how homeowners actually search for remodeling services in their area. They were also competing in a growing metro market while planning to expand their service area, but their local SEO, Google Business Profile, and citations weren’t set up to support that kind of growth. In short, a company doing great work was losing potential projects to competitors who simply showed up first online.
The strategy
We started by treating this as a full rebuild of their digital foundation. That meant redesigning the site around core services and locations, tightening technical SEO, and aligning everything with how homeowners actually search for remodelers in the OKC metro. At the same time, we cleaned up and expanded their local presence so the move from suburb to city and their growing list of service areas was fully reflected online.
- Optimized site structure, internal linking, and on-page elements so homeowners searching for remodeling services land on the right page and take action
- Overhauled and optimized their Google Business Profile so the company shows up in local map results and “near me” searches, where most clients start looking
- Built and refined a keyword set of hundreds of terms across the main city and surrounding suburbs and neighborhoods
- Created and expanded location-focused content to support their growing metro-wide service area
- Supported their physical move into the city with a structured local SEO migration (GBP, citations, and on-site updates)
- Continuously updated content and targeting as they added new services and shifted focus to higher-value projects with bigger budgets
- Collaborated with their team on full rebrand end-to-end, from SEO impact assessment through design, content, and development, ensuring no visibility was lost in the transition
Results
Within the first month, initial rankings started appearing. Within the first year, the site went from barely appearing in search to ranking across hundreds of remodeling keywords tied to their core services and priority locations. Over time, that footprint grew to 500+ tracked keywords, with a strong share of them sitting in the top 10 positions for kitchen remodeling, bathroom remodeling, whole-home projects, and attic conversions across the OKC metro. Organic traffic followed the same trajectory, shifting from a trickle into a consistent, month-over-month growth pattern that mirrored their expanded service area.
More importantly, lead quality and volume improved in a way the team could feel in their calendar. The phone was ringing more, and the inquiries were better. Contact forms, calls, and consultation requests coming from organic search rose significantly, with a clear tilt toward full-scale remodeling projects instead of smaller repair work. When they switched locations, performance held and then strengthened. The migration was completed without losing visibility, and new city-focused and neighborhood-focused pages began generating additional higher-value project opportunities. Within three years, the client had doubled their revenue, with organic search as the primary driver of that growth.
Traffic and engagement growth
Over the course of our work together, organic traffic grew steadily, ultimately more than doubling compared to the baseline we saw in late 2020. GA4 data showed that visitors were also far more engaged once they arrived: time on site increased, service pages saw higher scroll depth, and key conversion paths (contact, consultation, and quote requests) were used more frequently. Instead of random visits spread thinly across the site, most traffic started coming from homeowners looking at specific services in specific neighborhoods, exactly the kind of visitor that turns into a paying project.
Performance at a glance
Here’s how the numbers stacked up after the strategy had time to settle in:
- 500+ remodeling keywords ranking across core services and locations
- Over 60% increase in qualified leads attributed to organic search
- Organic traffic more than doubled compared to the initial baseline
- Major service terms (kitchen, bath, whole-home, attic conversions) now holding top 10 positions where homeowners actually click
- Strong visibility maintained during the office move and rebrand, with no major ranking loss
- GA4 tracking tied key conversion events directly to organic performance, clarifying ROI
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Key takeaways
500+
ranking remodeling keywords
60%
increase in organic leads
110%+
growth in organic traffic
Conclusion
This case shows how much impact a structured local remodeling digital marketing strategy can have when a firm already does strong work but lacks visibility. By rebuilding the site around clear services and locations, expanding and refining the keyword set, and managing a clean local migration during an office move, we were able to drive a meaningful increase in both the volume and quality of incoming project inquiries. The result is a business that no longer depends on word-of-mouth alone to fill its calendar. And as they expand into new service areas or add new offerings, the foundation is already in place to capture that demand without starting from scratch. We’ve been working together since 2020, and the partnership continues to grow as the business does.
Want to see what this kind of growth could look like for your business?
Schedule a quick meeting with our team, and we’ll walk through your current search performance and show you where you’re missing out on leads.